Hey, I’m Alex

product designer

experienced in UX, strategy, and complex tech, I build things that make sense and scale with care.

Product Designer

I care about clear interfaces and a solid yet scalable solutions. I'm usually involved from the “we're not sure yet” phase all the way through to shipping.

2024 - Present

UX Strategist

I tend to step back, and help untangle things. I work closely with stakeholders, using storytelling to make complex ideas easier to understand and act on.

2019 - Present

Curious Generalist

Started in art, got into design, picked up some management, data analysis, and tech along the way. I like learning how things work, but I trust my expert peers.

2015 - Present

Projects

Some of my work

A few projects where design, data, and strategy came together to solve tricky problems.

Kuebiko - Empowering POI data analysis

Kuebiko, an internal tool designed to streamline the processing and cleanup of data sourced from various channels.

Desktop app

Lead designer

Dolores - Redefining business data verification through a voice bot

"Have you ever questioned the nature of your reality?" These intriguing words kick-start our journey into the world of Dolores, the name of a revolutionary call bot repository.

Voice/chat bot

Designer & bot trainer

dataPlor Explorers - Transforming business data collection across LATAM

The dataPlor Explorers app made its debut on the Play Store in 2018, ushering in a revolutionary approach to collecting data from Latin American businesses lacking an online presence.

Mobile app

Lead designer

docDigitales Mobile App - Revolutionizing small business finance

docDigitales, a comprehensive solution that empowers freelancers, knowledgeable accountants, and business owners to streamline their everyday financial tasks.

iOS app

Designer & developer

Experiences

Where I've collaborated

Some roles that shaped how I think, build, and collaborate.

Level Access — Product Designer

2024 – Present
Working on accessibility products that help teams ship inclusive experiences at scale. Focused on workflows, structure, and designing with real constraints.

dataPlor — UX Lead & PM

2021 - 2023
Led design and product across multiple tools for worldwide data validation. Balanced research, strategy, and iteration while working hands-on with engineers and stakeholders.

dataPlor — UX/UI Designer

2019 – 2021
Founding designer focused on mobile and web apps for data verification in LATAM. Improved onboarding and engagement through user-specific flows.

docDigitales — UX/UI Developer

2018 – 2019
Worked on mobile and web redesigns using design sprints and testing. Designed landing pages, ran A/B tests, and built iOS screens directly in Xcode.

Tools

Tools I Use

with Ease

I have gained proficiency in a diverse array of tools, equipping me to craft robust and innovative solutions

Framer

Use powerful yet familiar tools to create your ultimate website design. Import your designs from Figma

Adobe

Adobe Inc. is a multinational software company known for its wide range of products used for graphic design

Webflow

Webflow is a powerful website design platform create responsive websites without needing to write code

Affinity

Affinity refers to a natural liking or connection between individuals or things. It can also refer to the relationsh

Sketch

Sketch Inc. is a multinational software company known for its wide range of products used for UI Designer

Affinity

Affinity refers to a natural liking or connection between individuals or things. It can also refer to the relationsh

Testimonials

What folks say

Some kind words from people I’ve worked with.

Julie Lee

Product design leader - Level Access

Alexandra has demonstrated impressive skills in design craft, soft skills, and a research-oriented mindset. Even in challenging circumstances she displayed incredible resiliency and adaptability to deliver results for the organization.

Aldo Bucio

Head of operations - Dataplor

Thanks to her organization skills, a technical understanding of everything under the hood, as well as soft skills such as great emotional intelligence and the ability to organize people efficiently while managing multiple priorities, she quickly became a key player for the team.

Kevin Hunt

Lead Frontend Engineer - Dataplor

Alexandra is a powerhouse of juggling managerial duties while designing whole systems from the ground up, using her passion and insight strongly while still respecting and working well with others to solve complex problems.

Michael Gamba

Software engineer - Dataplor

Alex is also a wealth of knowledge and extremely organized. When asking her for help or clarification, one can rely on her response. She is very flexible, as is needed especially in the startup arena.

Available ForHire

Have a dream

project?

Let's transform your vision into stunning reality. Reach out today and start the journey to a remarkable brand presence.

Get In Touch

Faq

If you're curious

Some things people tend to ask.

What kind of work do you usually take on?

Mostly product design, especially at early-stage startups or in projects that aren’t fully figured out yet. I like shaping ideas, getting into the strategy, and poking around complex tech to make it more usable.

Where are you located?

I’m based in Mexicali, Mexico, right on the border. I work remotely with teams in both the US and Mexico (dual citizen), and I’m comfortable navigating time zones, cultures, and Slack chaos.

Are you open to freelance or contract work?

Sometimes, if the timing and project are right. Feel free to reach out.

What tools do you use?

Mostly Figma, Maze, and whatever keeps the work moving. I’m comfortable working with data (spreadsheets, SQL, visualizations) and I don’t mind poking around in code editors when needed, though I leave the real coding to the devs.